About Us

​Founded in 2007 as Intelligent Mexican Marketing (IMM), Latino Factor began with a small warehouse, a team of five dedicated associates, and a vision to share and celebrate Latino culture through the distribution of top-quality Latino products. From these humble beginnings, we have grown into a leading distributor, now serving over 7,000 stores across Texas, including major retail chains, grocery stores, convenience stores, and specialty markets.

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At Latino Factor, we are more than just a distributor; we are cultural ambassadors. Our mission is to bridge the gap between premium Latino brands and the U.S. market, using innovative distribution strategies and intelligent marketing tailored to the Hispanic community. We believe in the power of culture and are committed to bringing authentic Latino experiences to consumers through our diverse product offerings.

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Our success is built on a deep understanding of the Hispanic market and a commitment to quality and authenticity. We work closely with our partners to develop and promote brands that resonate with the Latino community. With a strong focus on cultural relevance, we ensure that our products not only meet the highest standards of quality but also honor the rich traditions and heritage of the Latino community.

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As the Hispanic population continues to grow, Latino Factor remains at the forefront, providing essential products and services that reflect the diverse and vibrant culture of the community we serve. We pride ourselves on being a trusted partner in the market, delivering not just products, but a connection to the culture and traditions of Latin America.