Latino Factor's Values
LF was founded with the main idea of creating a company that could help bring joy to families in the USA via Latino products we love. We will always make sure that we set a new standard of how a Mexican company should provide a service that is better than anyone else. We want to change how people look at Latino people and their endeavors. This image must be positively impacted every day that we show up for work and go out and sell. This is the foundation of our purpose: For everyone to enjoy the best Latino brands.
- David Benitez, CEO & Founder
Integrity
Integrity is the pillar of who we are and how we act. For most of us, the USA is not the country where we were born, so we have double the responsibility to make sure our image and reputation is impeccable.
Grit
Grit reflects the love of what we do as a motivator for bravery and making a difference.
Family
Family in Latino Factor is the reason why we want to pursue this dream. We as a family will build a better world and future for our own.
Innovation
Innovation is our way to represent the creativity of our cultures via products, services, and experiences that relate to who we are and stand out from the rest.
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Commitment
Commitment is the discipline we nurture in making sure every day we work hard professionally with no excuses.
Passion for Service
Passion for Service is our desire to be different by building a strong bond with our customers and providing them with the best experience.